Juventus Unveils Daring Orange Third Kit for 2023/24 Season
Groundbreaking Design Marks Historic Moment for the Bianconeri
Turin, Italy - July 10, 2023
In a bold move, Juventus Football Club and technical sponsor Adidas have unveiled the club's third kit for the 2023/24 season, marking a significant departure from the traditional black and white stripes. The vibrant orange jersey will make history as the first time Juventus has ever donned such a color.
The new kit features a striking orange colorway, designed to symbolize the club's passion and determination. The front of the jersey is adorned with a geometric pattern inspired by the modern architecture of the Juventus Stadium. The club's iconic crest is proudly displayed in the center, while Adidas branding appears on the right shoulder.
The jersey is paired with matching orange shorts and socks, completing the bold and unified look. For the first time ever, fans will have the opportunity to personalize their jerseys with their own names and numbers, allowing them to show their support in a unique and individual way.
The 2023/24 Juventus Third Kit will make its debut on the pitch during the club's opening away match of the season at Udinese. The kit is now available for purchase at the Juventus Official Store and other authorized retailers.
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